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A new dialogue in direct trade
A tech-based platform could be set to revolutionise how coffee roasters and growers interact and trade with each other. Algrano, a Swiss-based start up that officially launched earlier this year at Nordic World of Coffee in Gothenburg, Sweden, is shorthand for the Spanish phrase vamos directo al grano, or fittingly translated as – let’s get straight to the point. It’s a simple but effective concept that has already scooped a coveted SCAE award for tech innovation. The pioneers behind Algrano are also setting their sights on nurturing a global community of coffee professionals from opposite ends of the speciality coffee value chain by creating a space for dialogue and direct…